About Us, Hot Topics, New Releases

U Games in 2021!

U. Games Australia are hitting the ground running in 2021 and we have a lot to write about.



In 2021 we want you to be as “Hape” as we are! After being announced as the exclusive Australian distributor last year, we are proud to join forces with the world’s largest producer of high quality, wooden educational toys.

The new Hape range includes role-play toys, games, puzzles and nursery items. One of our top picks is the Monster Math Scale, nominated for a 2021 TOTY (Toy of the Year) Award.

On top of this, we’ll be presenting Lagoon games to the trade for the first time. A quality acquisition full of innovative and unique games and gifts that really strengthen our seasonal offerings. Test your mind with the Einstein2 Genius games and puzzles, and enjoy some evening trivia with food, music and movie themed sets.

University Games has also been in development mode in the last 12 months by creating more new party games. Keep an eye out for Judge Your Friends, Yes or No™ and Autocorrect™. These games are guaranteed to make you laugh… and feel uneasy about some of the company you keep.

Also available are expansions to the trending Mystery Games & Puzzles category. The Murder Mystery Case Files are packed with physical and digital evidence, and can be solved in teams or on your own.




In 2021 some of our bestsellers get a refresh – with a whole new look for the highly popular 5 Second Rule brand. The original board game has also been updated with new Aussie questions! This is perfect for introducing to new customers, and for consumers wanting to refresh their games library. The new edition of 5 Second Rule will be available from June 2021.



Our range is the best we’ve ever had and we can lay claim to housing some of the world’s biggest brands – Harry Potter 3D Puzzles, National Geographic™ science kits & also the Bunnykins by Royal Doulton line are just a few that spring to mind.

There’s a nice mix of Australiana as well, as we celebrate 30 years of The Wiggles® and complement that with our exciting new Australian Geographic™ science kits and the brand new Roo Games range.




As the retail landscape continues to evolve, we’ve created our own YouTube channel, UG Studios. This direct-to-consumer platform is helping us bridge the gap between distributors and consumers by providing fresh and unique content which includes; how-to videos, offers behind the scenes looks at industry events and even broadcasts our own game shows. Please subscribe and see for yourself!

In addition to this our influencer reach is continuously expanding, with a host of active reviewers across Instagram and Facebook.



U. Games Australia remains dedicated to providing you with the tools you need, in the same personable, professional service you’ve become accustomed to.

Want to so see the full range?

View the new 2021 Catalogue.

Contact us for an appointment at the digital 56th Australian Toy Hobby and Licensing Fair between Monday 1 to Friday 5 March.

See us at: Sydney Reed Gift Fair 17-20 April 2021

Email: sales@ugames.com.au