U. Games Australia began in 1997, as a result of a shared vision between Bob Moog (President & Founder, University Games) and John Herbert (Chairman, U. Games Australia). The company’s worldwide mission is to be a global leader in educational games and toys. The company is passionate about providing the ultimate educational and unplugged play experience as well as outstanding customer relationships with retailers.
U. Games Australia proudly represent some of the world’s largest and most creative companies in the toy industry, including renowned companies University Games, Tree Toys, Alex Brands, Little Adventures & Dr Cool.
With an umbrella focus on educational and unlugged play, the company works alongside respected brands Disney, First 100, The Wiggles, World Of Eric Carle and National Geographic, to provide the relevant on-trend play experiences for children.
U. Games Australia and is constantly looking for new product opportunities to capture untapped market growth.