Encouraging interaction and imagination through play.


U. Games Australia began in 1997, as a result of a shared vision between Bob Moog (President & Founder, University Games) and John Herbert (Chairman, U. Games Australia). The company’s worldwide mission is to be a global leader in educational games and toys. The company is passionate about providing the ultimate educational and unplugged play experience as well as outstanding customer relationships with retailers.

Our Partners

U. Games Australia proudly represent some of the world’s largest and most creative companies in the toy industry, including renowned companies University Games, Tree Toys, Alex Brands, Little Adventures & Dr Cool.

With an umbrella focus on educational and unlugged play, the company works alongside respected brands Disney, First 100, The Wiggles, World Of Eric Carle and National Geographic, to provide the relevant on-trend play experiences for children.

U. Games Australia and is constantly looking for new product opportunities to capture untapped market growth.


All U. Games Australia products comply with national and international toy testing standards. The company is a long-serving member of the Australian Toy Association (ATA) and strongly uphold the principles of the ATA Code of Practice.


U. Games Australia have pride in providing outstanding customer service to retail accounts. The company’s experienced and dedicated sales and marketing teams work together to ensure the company’s efforts strongly align with the goals and objectives of the customer. The team constantly strive to exceed expectations, build longstanding relationships and nurture goodwill with all customers.