uGames Australia team 2020
From Left to Right: Emily McDougall, Richard Gill, Melissa Hamilton, John Herbert, Andrew McCosker, Jennifer Kruse, Michael Di Prinzio, Sean Town. Image courtesy of Toy & Hobby Retailer, 2020.

U. Games Australia is a proud supporter of Good360.

Encouraging interaction and imagination through play.

Our Partners

We proudly represent some of the world’s largest, most creative and innovative companies in the toy industry and are constantly on the lookout for new opportunities to develop brands and enhance our range. We currently distribute in Australia for renowned companies, such as University Games, Tree Toys, Alex Brands, Little Adventures and Dr Cool. We work with respected brands including Disney, The World of Eric Carle, Thomas & Friends, National Geographic and The Wiggles. Our product range is full of fun activity based toys – toys that stimulate minds and toys that sell at retail.


U. Games Australia began in 1997, as a result of a shared vision between Bob Moog (founder of University Games in the US) and John Herbert (Managing Director, U. Games Australia). Our vision over 20 years ago was to be a leading toy supplier and focus on products that would make kids a little smarter, and parents a little happier.

At U. Games Australia we believe that play is important for children and adults. It assists in learning and development and we encourage children, families and friends to ‘get unplugged’ and enjoy the social time that these activities bring.


At U. Games Australia we ensure that all of our products from all of our suppliers meet and exceed national and international testing standards. We are a member of the Australian Toy Association (ATA) and subscribe to the ATA Code of Practice.


Our Australian team pride themselves on the services that they offer to the Australian retail industry. We have committed sales, marketing and administration teams to assist in the implementation of new products to market. We supply nationally, to all levels of Australian retail, from our dedicated U. Games Australia warehouse based in New South Wales.